Just like a picture is worth a thousand words, the right product shot can translate into more consumers and a boost for your business. Whether you are looking to shoot items for a product catalog or you are building up your website presence, professional product photography can make all the difference in the world. All you need is some helpful tips and you will be well on your way to creating amazing shots that put your products in the spotlight.
When you stop to think about it, taking the time to shoot your products carefully will not only boost the conversions but you can improve the overall image quality for your business. Whether you are a new entrepreneur or a veteran looking to really amp up your visual presence, use these tips to get started:
Invest In A Decent Camera
While this may seem like a no-brainer, you will be amazed at the number of business owners who will try to use an old point and shoot that they have kicking around to take product photos. Even better, some may even take pictures using the high-quality camera on their smartphone. What you need to know is that there are countless features that you can take advantage of when you invest in a good professional camera, including different lenses and higher resolution.
The Background Is Crucial
You never want to have the background too busy when you are taking product photos, so go with either a white background or get an infinity cove to give you a background that is seamless. This is an all-white space with a curve that offers the illusion that the background goes on infinitely. There is also the option of using the image editing tool in Photoshop so that you can remove the background and insert a simple white background.
Accommodate All Product Styles
If you are going to be shooting products that come in more than one color, such as a blouse or a pair of sneakers, you need to have a product shot for each color. Consumers love to be able to picture what their product will look like, so having images of all color options help them to decide.
Lighting Is Key
Just like any other type of photography, shooting products means picking from either hard or soft lighting to capture the perfect end result. With soft lighting, you will have more light around the object where hard lighting has smaller surface light. In order to get the best result, it is a good idea to play around with lighting and then look at how each image displays on your computer before uploading the final images.
Keep in mind that the work is not done after you take the product pictures. In order to get the results you need, you may want to do some editing to enhance your images without overdoing it. When all is said and done, you will have the ability to find the right balance so that your product photography really pays off and more visitors are converted into customers based on your efforts.